Porsche and the Japanese video game development studio Polyphony Digital, a subsidiary of Sony Interactive Entertainment, present a spectacular virtual vehicle concept, the Porsche Vision Gran Turismo.
Porsche sports cars have been integrated into the “Gran Turismo” game since 2017, most recently the Taycan Turbo S. For the launch of the seventh edition of the game, Porsche has implemented a vehicle purely for the virtual world for the first time. The Porsche Vision Gran Turismo is Porsche’s first concept car developed specifically for use in a computer game. It will be available to experience exclusively in the new Gran Turismo 7, which will be released on March 4, 2022 for the PlayStation 4 and the new PlayStation 5.
The Vision Gran Turismo features a forward-looking version of familiar Porsche design elements. The concept car has the proportions typical of the brand with a very sporty height-to-width ratio, the extremely low-set front hood and the strongly pronounced fenders. The lights in the particularly purist front end and the integrated air intakes create a visual link to the design language of the Taycan. They thus refer to the purely electric drive.
The rear is adorned with a particularly narrow strip of lights – a further development of the light signature already familiar from the 911 and Taycan models.
The clear emphasis on brand identity continues in the interior: the curved hologram display tailored to the driver is suspended above the steering wheel. The low seating position underscores the sporty character. The realistic surface representations in the interior also play a major role. “We spent a long time looking at the right material concept consisting of carbon and titanium. The goal was to reduce weight while increasing performance,” says Markus Auerbach, head of interior design at Porsche. “In addition, sustainable aspects also play a role in forward-looking projects. For example, only purely vegan materials were used in the concept car.”